Social Media Marketing

Much like a great performance, social media marketing is about storytelling as well as connecting to the audience. I help to create content that interests the audience and helps to drive engagement and ticket sales.

During my time in the University at Buffalo’s Music Theatre program, I served as the Social Media Marketing Manager. Over two years, I created engaging content that highlighted the program’s work and drew in audiences beyond the department, helping raise interest in the shows we produced and the program as a whole.